With an objective of enhancing the country capacity in the application of a risk-based approach for food safety with added focus on responsible serving in both unorganized and organized alcohol sector, Confederation of Indian Industry (CII) and International Spirit and Wine Association of India (ISWAI) joined hands to launch the Centre for Safe and Responsible Alcohol Consumption (CeSRAC) as a collaborative initiative in 2019. In continuation to that effort, the 2nd CeSRAC Stakeholder E-Forum on Assuring Safety of Alcoholic Beverages at the Market Place using Technology and Stakeholder Collaboration was organized on 9th July 2021 as a Digital event, addressed by domain experts from Food Safety and Standards Authority of India (FSSAI), Central Forensic Science Lab(CFSL), Alliance Against Counterfeit Spirits (AACS), International Organization of Vine and Wine (OIV), Scotch Whisky Research Institute (SWRI), ANI Technology, National IP Committee CII and State Excise, Karnataka.
Towards empowering consumers, CeSRAC in collaboration with NRAI launched the Consumer empowerment campaign for impactful dissemination of Collaterals on Safe and Responsible Drinking. As a pilot program, these consumer facing collaterals would be used across 100+ Restaurants in New Delhi, Bangalore, Kolkata, and Mumbai. These are available in a downloadable format in Consumer Empowerment under Resources section at www.cesrac.in
CeSRAC in its effort to strengthen and build capacity in the manufacturing sector will also be rolling out a customized training program for the Alcoholic Beverage sector under FSSAI’s FoSTaC Training program